Box Autos

ADAM is the first small car to offer over a million combinations of design possibilities both inside and out, so savvy style seekers can ‘build’ a car to their very own taste.  The ADAM configurator allows users to translate a vision of their ideal car onto a screen, heralding the start of a whole new chapter in personalisation for this fashion-led sector.

The ADAM devoted store features three different experiences, JAM (fashionable/colourful), SLAM (racy/sporty) and GLAM (elegant/sophisticated) all illustrating the different styles of trim levels available.  IntelliLink, ADAM’s infotainment system will also be showcased.  The market leading technology links up to a smartphone enabling users to upload their favourite music, pictures and films to a touch-screen.

Throughout the day, prizes can be won, via a ‘Hurricane Box’ which will be challenging the daring and dextrous to pick four red ‘A’, ‘D’, ‘A’ and ‘M’ initialled balls amongst 100 yellow balls.  Against the clock, shoppers will collect the balls whilst they are fired around a phone-box sized space via a wind tunnel.

VAUXHALL MOTORS

Vauxhall Motors has been manufacturing motor vehicles in the UK continuously since 1903. Vauxhall’s range spans all mainstream sectors of the vehicle market with best-selling model names such as Corsa, Astra, Meriva, Zafira and Insignia regularly in the top ten of the sales charts. Vauxhall is also the largest manufacturer of commercial vehicles in the UK and its parent company General Motors’ 4th largest global market.

The company employs c5000 people in the UK and exports three quarters of its production. It is headquartered in Luton, Bedfordshire where it also manufactures the Vivaro light commercial vehicle. A second plant at Ellesmere Port in Cheshire produces the Astra.

ADAM

The all-new funky three-door hatchback measures 3.70 metres in length and 1.72 metres in width, seats four people comfortably, and is Vauxhall’s first entrant into a segment which has grown by 30 per cent since 2000. ADAM continues Vauxhall’s rapid product offensive which will see four incremental segment introductions in just 18 months (Ampera, Mokka, ADAM and upcoming Cascada). Keenly positioned within the segment, prices range from £11,255 (ADAM JAM 1.2-litre 70PS) up to £14,000 (ADAM SLAM 1.4-litre 100PS).

Personalisation begins with the selection of one of three trim levels – ADAM JAM (fashionable/colourful) – ADAM GLAM (elegant/sophisticated) and ADAM SLAM (racy/sporty). The next level of customisation comes with the addition of option packs, and from here the possibilities are virtually endless, with the choice of 12 body colours, 15 seat designs, 20 alloy wheel styles, three printed headliners and no less than 18 interior décor panels, to mention just a few.

INTELLILINK

ADAM’s biggest technology highlight is ‘IntelliLink’, an all-new infotainment system which connects the owner’s smartphone (Apple iOS and Android) with the car making ADAM the best connected car on the market.

The IntelliLink infotainment system brings content from a smartphone onto the car’s seven-inch, high resolution, full colour touch-screen display. Connectivity is provided via USB or Bluetooth for mass storage devices, including MP3 players, iPod, iPad, etc.  The system, which is the first of its kind compatible with both Apple iOS and Andriod applications, enables personal playlists, photo galleries, phone books, other stored media and data to be accessed easily via the touch-screen in the car.  Videos and personalised slide shows can also be viewed on the screen when ADAM is stationary.

Thanks to the smartphone link owners will also be able to access internet-based approved apps via the IntelliLink touch screen.  Apps such as Stitcher, the global podcast internet radio that lets users listen to programs live or after they have been broadcast, and BringGo a navigation app which offers maps for Western and Eastern Europe, will be available from launch with further apps coming later.