The UK and Republic of Ireland’s authorised importer of mia electric vehicles, Mia-Electric UK, has appointed Automotive PR to handle its public relations activity.
The leading automotive specialist PR agency will act as the company’s press office, raising the profile of the company and promoting its products in the UK and Republic of Ireland, across trade and consumer media.
Mia-Electric UK managing director, Paul Evans said: “Launching a new product in the motor industry requires careful and strategic planning. We were impressed by Automotive PR’s knowledge and its many years of experience in the industry and are confident it is the right agency to handle our UK launch.”
Automotive PR Director, Phil Hale said: “The importance of electric vehicles to the UK is firmly acknowledged and we’re delighted that Mia-Electric UK has chosen Automotive PR to launch this new, urban EV.”
Automotive PR is part of the Orb Communications Group, and with sister agency Torque PR, brings B2B and consumer specialisms together to offer a wide range of services, including dedicated divisions in social media and event management.
