Box Autos

There are plenty of musicians who are Ferrari fans, but only Jay Kay, leader of the band Jamiroquai, has managed to combine his own logo with that of the Maranello marque, as is the case on the cover of the album “Travelling without moving.”
Kay, who is in Italy to finalise details for his appearance at the music and literary festival, “Collisioni” which takes place on 5 July at Barolo (Turin,) is a loyal customer of ours and there are several Ferraris in his garage. So naturally, he was keen to stop off in Maranello to see at first hand the LaFerrari and the quintessence of its characteristics that make this car unique in the world: technical innovation, performance, futuristic styling and the special feeling one gets from driving it.

The English musician also got the chance to meet President Montezemolo, giving his impressions of the first ever hybrid supercar produced by Ferrari. “It’s an amazing car and, just looking at it makes you want to drive it,” said Jay. “I think it’s hard to imagine such a concentration of style, technology, performance and excitement all in the one package.”
During his stop in Maranello, Kay visited the factory and spent a long time in the Atelier Ferrari, where he was able to see for himself all the latest personalisation options on the cars available for customers of the Prancing Horse.