Box Autos

The new Ford Fiesta ST is just now reaching dealer showrooms, but since prices were announced at the end of January, over 1,000 customers have already placed an order.

Priced from just £16,995 – up to £2,000 less than segment competitors – and receiving praise for its engaging and entertaining drive, the Fiesta ST is already in strong demand at the head of the new Ford Fiesta range.

Mark Ovenden, Ford Britain managing director, said: “Our Fiesta ST offers the winning combination of accessible pricing, exhilarating performance and outstanding economy.  Expert commentators have described the car as sensational, praising its agility, responsiveness and addictive fun – yet with every-day practicality.  The rush of early orders proves our customers agree with this assessment too.”

Over 90 per cent of customers have opted for the Fiesta ST2 which adds partial leather Recaro seats, Sony DAB radio, EATC, Ford keyless start, privacy glass and LED daytime running lamps to the standard specification of 17in alloy wheels, ST front fog lights, DAB radio, SYNC connectivity, Thatcham CAT 1 alarm, Recaro seats and My Key.

The same is true for Focus ST which has seen the majority of customers opting for the highly specified, technology-rich models.  Over three in five new medium hot hatches in the UK is a Focus ST, with sales to date exceeding 3,000, outselling the VW Golf GTi more than two to one.

Available in Ford dealerships now, the Fiesta ST and Focus ST are priced from £16,995 and £21,995 respectively on-the-road.