Ford Fiesta Re-Engineering Purchase Experience from Customer’s Point of View

2014 Ford Fiesta 5dr

For the 2013 model year, Ford Fiesta offers a re-imagined lineup that now groups content and features into logical packages based on clear purchase patterns, simplifying the car-buying experience for both the customer and the dealer.

This more efficient approach, which is consistent across four-door and five-door models, also will save most customers potentially hundreds of dollars on the final purchase price of Ford’s no-compromises, 40-mpg, global small car.

Fiesta highlights

  • Fiesta S caters to the value-minded consumer, with features from the popular Convenience Package, while keeping keyless entry, auto-locking doors and an upgraded audio system available as options
  • Fiesta SE adds standard content such as the latest-generation SYNC® system, cruise control, premium sound, and other comfort and appearance features that have proven most popular with the heart of the market
  • Fiesta Titanium includes premium features customers expect from the top-shelf model, such as heated leather seats, upgraded appearance items, perimeter alarm and push-button start
  • All include Ford’s leading safety and security features, such as:
    • AdvanceTrac® with electronic stability control
    • Dual-stage first-row airbags
    • Driver knee airbag
    • Side-impact and side-curtain airbags
    • Four-wheel anti-lock braking system
    • LATCH (Lower Anchors and Tether Anchors for Children)
    • Tire Pressure Monitoring System
    • Anti-theft engine immobilizer

 

The 2013 Ford Fiesta continues to deliver class-leading fuel economy, distinctive design and strong driving dynamics, as well as a host of comfort and convenience features not commonly associated with this class. Fiesta features push-button start, a six-speed

PowerShift automatic transmission, and heated and leather-trimmed seats.

Vital Stats

Engine: 1.6-liter four-cylinder, 120 hp @ 6,350 rpm, 112 lb.-ft. torque @ 5,000 rpm

Transmissions: Five-speed manual, sixspeed PowerShift automatic

Series: S, SE, Titanium, SEL sedan, SES hatchback

Fuel Economy

1.6-liter Ti-VCT four-cylinder, five-speed manual: 28 mpg city, 37 mpg highway

1.6-liter Ti-VCT four-cylinder, six-speed PowerShift automatic:

29 mpg city, 38 mpg highway ; 1.6-liter Ti-VCT four-cylinder, six-speed

PowerShift automatic SFE package:

29 mpg city, 40 mpg highway.

The Super Fuel Economy (SFE) package offers 40 mpg, with unique functional aerodynamic modifications, six-speed automatic transmission and low-rolling-resistance 15-inch tires.

New

• Electric power-assisted steering (EPAS)

• Class-leading array of airbags and safety systems

• Noise-reducing acoustic windshield

• Tilt/telescoping steering column

• Audio options include 80-watt premium sound with six speakers, and SIRIUS Satellite Radio with a six-month prepaid subscription (48 contiguous states)

• Available leather-trimmed seats, power moonroof, LED parking lamp, heated mirrors and ambient lighting system with seven colors

Style

The available Titanium trim package offers a unique Arctic White interior, with black-and-white two-tone leathertrimmed seating (heated in front row), and white accents on the instrument panel andsteering wheel. The exterior features 16-inch aluminum wheels, LED parking lamps and chrome trim.

Sync Convenience

Fiesta offers class-exclusive technologies and first-to-market features such as hands-free SYNC®with voice-controlled Traffic, Directions and Information, 911 Assist and a Pandora internet radio app.

Safety/Standard

• AdvanceTrac® with electronic stability control

• Dual-stage first-row airbags

• Driver knee airbag

• Side-impact airbags

• Side-curtain airbags

• Four-wheel anti-lock braking system

• LATCH (Lower Anchors and Tether Anchors for Children)

• Tire Pressure Monitoring System

• Child safety rear locks

• Anti-theft engine immobilizer