Box Autos

New international car brand, Qoros, will make its debut in China with its first production car – the Qoros 3 Sedan – and two concept studies at the 15th Shanghai International Auto Show on 20 April.

The China debut for Qoros comes just a few weeks after its global premiere at the 83rd Geneva International Motor Show.  It received widespread acclaim from European counterparts, the public and major international media thanks to its unique business model, international management team and European -standards of design, quality and engineering.  Its distinctive innovative approach includes an advanced infotainment system – which will be standard across all Qoros models – that features comprehensive networking, guidance and vehicle management services.

The Shanghai Auto Show will see the Qoros 3 Sedan presented to the Chinese public for the first time, offering Chinese customers the chance to experience the unique charm of the Qoros brand and the compact sedan that is designed for markets in China and Europe.  The Qoros 3 Sedan is due to go on sale in China in the second half of 2013 with first sales in Europe following later in the year.

“I am delighted that Qoros received such positive reviews from European media and industry counterparts at the Geneva Motor Show and indeed that Qoros was one of the primary global stories from the event,” said Qoros CEO, Guo Qian.  “In addition, Qoros has sparked great interest among distributors and dealers worldwide, and especially in Europe, who are eager to represent the brand.”

“However, the praise at the Geneva Auto Show was just a first step on our path to success.  I look forward to our presentation at the Shanghai Auto Show even more, because this will be Qoros’ first appearance on the Chinese stage.  We are committed to creating a distinctive auto brand, with quality as our foundation. We will bring top-level products and services to customers in China and worldwide,” concluded Guo.

To be produced in a new assembly plant in Changshu, China, the new range of Qoros models is being designed and engineered by an international team of experienced specialists and new, young automotive talent.  Intelligent modular vehicle platform technology allows Qoros to create new vehicle concepts quickly and efficiently. Subsequently, additional models are planned in intervals of six-to-twelve months.

The Qoros 3 Sedan：

Elegant design, class-leading interior space, generous specification, high safety standards

As the first of the brand’s models, the styling of the Qoros 3 Sedan draws heavily on contemporary European automotive design and introduces a distinctive brand identity.  Key elements introduced with the Qoros 3 Sedan include an athletic, elegant profile, short overhangs, a coupé-like silhouette and a roof which flows smoothly into the strong rear quarters. The Qoros 3 Sedan is relatively large for the compact segment, and endows it with unusually generous interior space.

Besides class-leading space and top-quality interior, the Qoros 3 Sedan will feature as standard an advanced infotainment system that is unique in the automotive sector. The eight-inch capactive touchscreen was developed in-house by Qoros with displays designed for minimal driver distraction, replacing the array of switches and buttons that blights many modern car interiors. The system features a state-of-the-art navigation system, extensive social networking connectivity and the ability for drivers to book dealer service appointments.

The highly sophisticated safety technology of the Qoros 3 Sedan is engineered to achieve top scores in European and Chinese crash tests.  Its body architecture is based on the very latest insights in the field of accident safety and occupant protection.  Precise arrangement of impact-bearing structures and deformation zones ensure that the passenger cell is protected from the most diverse types of collision events.  In addition, the Qoros 3 Sedan is equipped with front airbags, seat-mounted side airbags as well as roof-mounted curtain airbags which deploy to cover the front and rear window apertures.

The Qoros 3 Sedan is undertaking a comprehensive pre-production development phase after two summers and two winters of extensive testing at key locations around the world.

The Qoros 3 Cross Hybrid Concept and Qoros 3 Estate Concept:

Versatile driving pleasure with innovative hybrid drive technology and modern functionality

The Qoros 3 Cross Hybrid Concept presents the application of signature styling themes introduced on the Qoros 3 Sedan to possible future compact hatchback and crossover models.  Enhanced traction properties and an advanced hybrid drive demonstrate that engineering innovations is a core strategic activity for Qoros.  Intelligent control software ensures seamless transition among different drive modes.

The Qoros 3 Estate Concept showcases a vision of a future wagon model that provides generous and highly versatile interior space geared towards the travel needs of modern families.  A great deal of thought has been given to the development of a wide range of storage compartments and attachment fittings that optimise the functionality of the cabin for both everyday trips and long-distance travel.

Using the same platform and distinctive clean, elegant styling of the Qoros 3 Sedan, it features a sympathetically elongated roofline and a large tailgate.  The signature horizontal styling themes emphasise the long body profile and the large side windows give the five-door estate body an aesthetically-pleasing, stretched look.