Audi Sportback 2013
Premium subcompact five-door model wins first accolade to join host of honours awarded to A1 family
- A1 Sportback wins Most Cost-Efficient Car for an SME Company Car Driver
- Praised for its “low cost, low CO2 and good brand appeal” by judges
- 1.6 TDI SE version with 105PS and CO2 of 99g/km is available now, priced at £14,700 OTR
The Audi A1 Sportback has won a key award in the annual Business Car Manager SME Company Car of the Year Awards 2012, proving it has pride of place alongside its hugely successful three-door sister model.
Judges in the awards, run in association with MAGMA Automotive Services, singled out the A1 Sportback as Most Cost-Efficient Car for an SME Company Car Driver.
Editor of Business Car Manager, Ralph Morton explained: “The Audi A1 Sportback encapsulates everything that’s welcome about company car downsizing: a premium badge for car park credibility, low CO2 emissions for reduced company car tax exposure, and running costs that put a stranglehold on any business motoring expenditure.”
James Douglas, Head of Fleet Sales at Audi UK, added: “It is fantastic to see the A1 Sportback regarded so highly for its efficiency credentials. The 1.6 TDI engine is capable of achieving 74.3mpg whilst only emitting 99g/km. Practical and with a premium feel inside and out, it is a genuinely exciting company car choice.”
n 2011 Audi recorded its best ever worldwide result of 1,302,650 sales, a 19 per cent improvement over 2010. In the UK, 113,703 Audi models found homes last year, a 14 per cent increase on 2010. To remain true to its Vorsprung durch Technik philosophy, the brand plans to invest €13 billion, mainly in new products, between 2011 and 2015. By this point, its range will have expanded from today’s 39 models to a total of 42. Recent additions, including the A1 Sportback, the all-new A3 and the new generation A4 and A5 ranges, will be joined imminently by, among others, the RS 4 Avant, the A6 allroad and the new generation R8 S tronic. On the race circuit, Audi has competed in the Le Mans 24 Hour sportscar endurance race 14 times since 1999, achieving a podium finish on all of these occasions as well as outright victory 11 times. In 2012, Audi made history at Le Mans by winning with pioneering hybrid diesel technology used in the Audi R18 e-tron quattro.
